24 results
1 - Copyright and Creativity
- from Part I - The Law and Neuroscience of Creative Activity
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- Intellectual Property and the Brain
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- 14 July 2022
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- 28 July 2022, pp 15-37
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6 - How to Take Creativity Seriously
- from Part III - Using Neuroscience to Improve Intellectual Property Law
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- Intellectual Property and the Brain
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- 14 July 2022
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- 28 July 2022, pp 127-152
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Part III - Using Neuroscience to Improve Intellectual Property Law
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- Intellectual Property and the Brain
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- 14 July 2022
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- 28 July 2022, pp 125-190
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8 - Advertising, Fast and Slow
- from Part III - Using Neuroscience to Improve Intellectual Property Law
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- Intellectual Property and the Brain
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- 14 July 2022
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- 28 July 2022, pp 168-186
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Acknowledgments
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- Intellectual Property and the Brain
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- 14 July 2022
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- 28 July 2022, pp ix-x
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Index
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- Intellectual Property and the Brain
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- 14 July 2022
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- 28 July 2022, pp 191-194
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Conclusion
- from Part III - Using Neuroscience to Improve Intellectual Property Law
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- Intellectual Property and the Brain
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- 14 July 2022
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- 28 July 2022, pp 187-190
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List of Figures
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- Intellectual Property and the Brain
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- 14 July 2022
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- 28 July 2022, pp vii-viii
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7 - Know Your Audience
- from Part III - Using Neuroscience to Improve Intellectual Property Law
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- Intellectual Property and the Brain
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- 14 July 2022
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- 28 July 2022, pp 153-167
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Part II - Understanding Audiences for Art and Advertising
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- Intellectual Property and the Brain
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- 14 July 2022
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- 28 July 2022, pp 55-124
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Contents
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- Intellectual Property and the Brain
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- 14 July 2022
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- 28 July 2022, pp v-vi
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Copyright page
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- Intellectual Property and the Brain
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- 14 July 2022
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- 28 July 2022, pp iv-iv
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2 - Inside the Design Process
- from Part I - The Law and Neuroscience of Creative Activity
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- Intellectual Property and the Brain
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- 14 July 2022
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- 28 July 2022, pp 38-54
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Introduction
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- Intellectual Property and the Brain
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- 14 July 2022
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- 28 July 2022, pp 1-12
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5 - Neuromarks
- from Part II - Understanding Audiences for Art and Advertising
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- Intellectual Property and the Brain
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- 14 July 2022
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- 28 July 2022, pp 102-124
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3 - Neuroaesthetics and Copyright Infringement
- from Part II - Understanding Audiences for Art and Advertising
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- Intellectual Property and the Brain
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- 14 July 2022
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- 28 July 2022, pp 57-87
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4 - Seeing Design
- from Part II - Understanding Audiences for Art and Advertising
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- Intellectual Property and the Brain
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- 14 July 2022
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- 28 July 2022, pp 88-101
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Part I - The Law and Neuroscience of Creative Activity
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- Intellectual Property and the Brain
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- 14 July 2022
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- 28 July 2022, pp 13-54
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7 - Academic Branding and Cognitive Dissonance
- from Part III - Conflicted Interests, Haunting Associations
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- Academic Brands
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- 22 July 2022
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- 21 July 2022, pp 127-149
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Intellectual Property and the Brain
- How Neuroscience Will Reshape Legal Protection for Creations of the Mind
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- 14 July 2022
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- 28 July 2022